Website Optimization Tips

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Google+ Authorship 101: How to Make It Work for You

Google+ Authorship 101: How to Make It Work for You

It’s safe to say that many businesses have taken advantage of Google+ authorship. You’ve seen the pictures of people next to certain search results in Google, and it’s hard to deny that these results aren’t a little bit more inviting than those with no picture at all. If you are a business that hasn’t taken advantage, it’s absolutely crucial that you get started right away if you want… read more

How to optimize and layout your products and services page

How to optimize and layout your products and services page

In part 3 of How to Build a Successful Small Business Website, we are going to focus on what matters most: the way you pay the bills and keep the doors open—your products and/or services! I like to keep this section of the website simple, and it can easily be broken down into two parts: 1. The main products and services overview page This page acts as a table of contents for your products and… read more

How to effectively tell the story of your small business and gain trust with an “About Us” page

How to effectively tell the story of your small business and gain trust with an

Imagine walking into a store, shopping around for a little bit and then you begin to notice that all the employees in the store are wearing masks!  You can’t make out their faces;  you have no idea who they are. No, you aren’t in a Halloween store, and no you aren’t shopping in the middle of a robbery, you just have no idea who represents this store. How willing would you be to purchas… read more

Step-by-step outline how to optimize your homepage for sales

Step-by-step outline how to optimize your homepage for sales

In part 1 of the “How to build a successful small business website” series, we will focus on the homepage….the window to your company’s soul! The homepage of your website is obviously the most important page.  Keep in mind that the homepage should pretty much be a table of contents for what’s important on your site. Achieving this hierarchy is easier once you have the site planned out. read more

How to build a successful small business website: A series

How to build a successful small business website: A series

When it comes to building or redesigning the company website most people tend to over think and approach it as a huge undertaking. Which I don’t blame them, its a very important and vital part to a company’s public image. But it can also stunt progress, not to mention wasting the two most vital resources a business has, money, and most importantly, time. But not to worry, planning a sma… read more

Top 5 reasons small business owners pay too much for their website

Top 5 reasons small business owners pay too much for their website

Having been a part of hundreds of web projects throughout the years, nothing makes me cringe more than seeing a small business pay too much for their website. Money is an extremely important resource to a small business, and I believe the money used to develop a website should be an investment that pays dividends and not “a cost of doing business”. Here is my list of the top 5 reasons sma… read more

Common small business website mistakes

Common small business website mistakes

Too much clutter No one knows more about your small business than you do, and sometimes to complete a sale, a customer needs to only know a certain amount of information in order to buy.  Too much information and you possibly confuse, overwhelm or just simply waste their time. This same principle should apply to your small business website. Clutter: images all over the place, links for days,… read more

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