How to effectively tell the story of your small business and gain trust with an “About Us” page
Imagine walking into a store, shopping around for a little bit and then you begin to notice that all the employees in the store are wearing masks! You can’t make out their faces; you have no idea who they are. No, you aren’t in a Halloween store, and no you aren’t shopping in the middle of a robbery, you just have no idea who represents this store. How willing would you be to purchas… read more
Step-by-step outline how to optimize your homepage for sales
In part 1 of the “How to build a successful small business website” series, we will focus on the homepage….the window to your company’s soul! The homepage of your website is obviously the most important page. Keep in mind that the homepage should pretty much be a table of contents for what’s important on your site. Achieving this hierarchy is easier once you have the site planned out. read more