What’s more effective for small business, Twitter or Facebook?
Creating a Facebook business page and Twitter account for your small business is common in today’s world. This is a good thing to do, but there are still many small business owners who aren’t 100% sure about the benefits of each service. “What is the difference between Twitter and Facebook?” “Which is more effective?” “Should I even be wasting my time with social media?”
The following is information about each service. Hopefully, this will help you decide where you should be focusing efforts to benefit your business.
Let’s face it, Facebook has more users. Just about every other person you meet has a Facebook account rather than a Twitter account. More people are familiar withFacebook and are already sharing content with friends and family. This allows you to make a different kind of connection than you can with Twitter. Facebook is considered more personal.
Twitter, on the other hand, is far different in how content is shared. You will find more links on Twitter than Facebook, due to the fact that most Facebook posts are statements while Twitter posts are largely links to blogs or websites. Look at Twitter as a platform people are using to connect, but more importantly a place to share content with friends.
Twitter also enables you to tap into many different discussions on a given topic at anytime. With its use of #hashtags and search features, you can simply search for a term that’s related to your business and jump in at anytime. This is something you can’t do on Facebook.
Which one is right for my small business?
So as a small business owner consider the following. On Facebook, you can have structured conversations that are organized into one place. This enables you to interact and connect in a more personal way with your customers. On Twitter, you can see what’s being discussed in your industry as a whole and can even find customers who may be discussing or looking for what your business has to offer.
Weigh the benefits
As you can see, there really isn’t a right or wrong platform for your small business. There are advantages of both. Ask yourself, “Do I want to connect on a personal level with my customers?” or “Do I want to be able to follow my industry and place my small business in the center of the conversation?” or “Should I use both services?” Only you will be able to determine which social media platform is right for your small business.