SEO content for a small business website
Whether you or someone on your team is writing the content for your small business website, always make sure the content you write is top quality and most importantly useful.
In Google’s eyes, content will always be “king”. They want to reward sites that offer relevant content to their users. Do this and you will see results.
To make sure your content is top quality, keep in mind the following principles:
Keep your topics focused
Your content should include keywords that are focused around the topic of your business. Try not to focus too heavily on short keywords repeatedly, but include long-tail keywords as well. They tend to be less competitive and convert higher than short highly competitive keywords.
Longer keywords are exactly what you would think. They are usually entered into a search engine when the user is expecting more information on a product rather than the actual product itself. This can be reviews, discussions, certain features, etc. So make sure your content that has long-tail keywords in them is structured around your main products or if through blog posts has links that direct the user to your main products that relate to the long-tail keyword.
Write content that is useful
Google is always evolving. Gone are the days of keyword stuffing. People need to understand that stuffing their content with keywords is still pretty much the same in Google’s eyes. Rather than focusing on spamming your content with keywords, remember this guideline… 2-5 times is optimal. Anything more would start to read in an unnatural way and sound like a robot. Keep this simple rule in mind… write for humans and you can do no wrong. Ultimately, that’s who will be reading the content on your blog or website. So try and be as specific as possible when writing your content rather than generalizing around one small keyword. The more pages or articles you write, the more focused your site will be, casting an even bigger net for users to find you.
Get readers excited to buy
The focus of your website or blog posts should be to answer questions your potential customers might be asking. This is where purposeful, useful content and those long-tail keywords come into play. If your content is useful and answers your readers questions thoroughly, they will be more likely to buy from you. Being user friendly and reliable are two qualities Google wants your website to possess.
Research the topics you want to write about
This is where keyword research comes into play. This can be done using a free tool such as “Google’s keyword research tool” or by simply asking your customers what terms they would use to find a business like yours. Compare their list with yours and from that list see if you can generate a list of topics to write about. This is very valuable because you are getting to the core of what your customers are searching for and ultimately enables you to write relevant and useful content.
Should you hire someone to write for you?
It’s hard to say. On one hand, no one else will be as passionate about your small business website as you are. But, on the other hand, there are professionals who do this everyday and can do a great job. You also have to ask yourself if you have the time to commit to writing content and writing it on a consistent basis. If you don’t, then paying someone to do it for you is always a good idea. As long as you proof the material and can make sure it’s useful and relevant to your customers, hiring someone to write your small business website’s content can be a great use of your time and most importantly your money.